For the past 18 years, Campbell Canada has proudly offered the Labels for Education® program. During that time the company has supported thousands of schools across Canada. It is one of a number of ways in which we support our community and families as part of our commitment to being a responsible corporate citizen.
Over the past few years Campbell has been moving towards realigning Labels for Education® with current Campbell Canada initiatives, specifically towards social responsibility and community/ hunger alleviation through its Help Hunger Disappear® program, Toonies for Tummies, Food Banks of Canada and its agencies. As a result, Campbell has come to the very difficult decision to wind down the LFE program. The good news is nothing changes for participating schools until January 1st, 2017.
We will remove the Labels for Education® logo mid-2016 and expect there will be a limited number of products which contain these labels in stores through 2018.
We will continue to honour deposits of all labels as usual until December 31st, 2016 from schools already registered with the program as of June 30, 2016. After that date, we will not accept any new registrations. We will begin removing the Labels for Education logo mid-2016 and expect there will be a limited number of products that contain these labels in stores through 2017. As of January 1st, 2017 new points may be accumulated only from product labels with the Labels for Education® logo.
We would like to thank all the schools and families that have made Labels for Education® so special over the years. We are proud to have been part of your communities and appreciate the support you have shown for our brands.